Shawndreia “Trinity” Deas
CEO & Founder, Trinity Lux Company Salon and Spa
Professional Summary
Dedicated entrepreneur and founder of Trinity Lux Company Salon and Spa, bringing over a decade of experience in natural haircare and wellness. With a strong foundation in business, communications, and leadership, I have built a thriving salon and beauty brand that emphasizes quality, luxury, and holistic care. I am skilled in business management, marketing, product development, and client relations, with a passion for creating meaningful connections and delivering exceptional services. My experience spans from hands-on expertise in hairstyling to crafting work orders, managing production in our warehouse, and developing a complete line of products, all focused on fostering a welcoming and luxurious client experience.
Professional Experience
CEO & Founder
Trinity Lux Company Salon and Spa
Statesboro, GA
2018 – Present
• Established and built TLC from a solo venture into a well-respected salon and spa, specializing in natural haircare, skincare products, and luxurious, personalized services.
• Personally formulated and handcrafted a product line for hair and skin, developing production protocols, packaging, and quality standards.
• Supervised production at the TLC warehouse, overseeing inventory, quality control, and establishing partnerships with manufacturers for product and apparel development.
• Designed the brand’s logo, built the website, and directed all marketing efforts across social media and other channels.
• Engaged with the local community, actively participating in the Statesboro Chamber of Commerce and regularly appearing on The Boro radio show (May and October 2024) to promote TLC and connect with the community.
Founder & Host
TrinityTV
YouTube
2018 – Present
• Created and hosted TrinityTV, a YouTube channel offering insights on beauty, wellness, and business, building a following through engaging and authentic content.
Freelance Stylist
Trinity NaturalStylist
Various Locations-NY, GA
2011 – 2018
• Worked professionally in barbershops and beauty salons across Georgia, offering natural haircare services and developing a reputation as a skilled and trusted stylist.
• Managed personal brand “Trinity NaturalStylist,” attracting a dedicated client base by providing top-quality services and building strong client relationships.
Community Involvement
Co-Founder
Legaci – (Non-Profit)
2017 – Present
• Co-founded Legaci in 2017 alongside Matice Brannan, formally launching in 2022 with a mission of community connection, outreach, and spiritual growth.
• Led and organized monthly community mingles, Bible studies, and outreach initiatives, creating a supportive network within the community.
• Designed the Legaci logo and managed all branding and marketing efforts.
Board Member & Minister
Jesus Discipleship Network (JDN)
2018 – Present
• Served on the board of directors for JDN’s non-profit, contributing to strategic planning and program development.
• Ministered on JDN’s online church platform, creating original messages, self-recording, editing, and promoting content across platforms.
Education
Bachelor of Arts in Communications (In Progress)
Waldorf University
Junior Year
Dual Enrollment in Business
Savannah Technical College
2014 – 2015
Diploma, Cosmetology Pathway
Woodville-Tompkins Career High School
2015
• Student Body President for three years, School Representative for four years.
• Founder and director of the Woodville Harmonies chorus, leading it to become a competing ensemble in Savannah, a legacy that continues today.
• Recognized as Student of the Year in 2013, awarded for leadership and achievement in the Student Leadership Program.
• Presented the graduation speech for Student Leadership Program in 2015, introducing the keynote speaker.
• Honored by peers as Most Likely to Succeed.
Key Skills
• Business Development & Strategic Planning
• Brand Management & Digital Marketing
• Client Relations & Customer Service Excellence
• Product Development & Quality Control
• Event Planning & Community Engagement
Trinity Lux Co. 